By CNN — 25.06.19
The Film Development Council of the Philippines (FDCP) has issued a new policy that seeks to prevent the early pullout of films from local cinemas.
The FDCP released Tuesday Memorandum Circular 2019-01, outlining the new policies and guidelines on the release of local and foreign films in cinemas nationwide.
Under the memorandum, every film booked for theatrical release will be given a minimum of seven days to be shown to the public.
Some movie-goers have been calling out cinemas for pulling out local films that have low ticket sales. The most recent was historical drama “Quezon’s Game.”
Films will also be assigned “full screens” for the first three days of their showing, so “there will be no screen splitting, or a double booking and exhibition for a single theater screen.”
The memo also formalized the FDCP’s earlier decision to move the opening of films from Wednesday to Friday. In a statement, the council said the new schedule seeks to “accommodate more potential moviegoers during the weekend.”
Any movie that has been shown in cinemas can only be screened in other platforms 150 days after its first release. FDCP said this will “maximize the movies’ revenue opportunity in local cinemas.”
The memorandum also set new ticket prices for students “to encourage watching local films at the cinemas among the youth.” Every Wednesdays, movie tickets will cost P200 for students of 18 years and below in Metro Manila and P150 for those in the provinces. The cost of movie tickets in Metro Manila currently ranges from P200-P270 for regular cinemas and around P180-P200 in the provinces.
FDCP Chairperson Liza Diño was quoted as saying the memorandum aims to “strengthen our industry practices and level the playing field for all our stakeholders – from film producers, to distributors, to our exhibitors, and even the audience.”
The new guidelines will also address the “gaps that have long plagued our industry when it comes to screening films in commercial theatres,” Diño added.
This story was first published here.