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How Filipino movies get into Netflix

ANCX — 20.12.2020

“Jesus is Dead” is among four indie titles premiering on Netflix this weekend.

It’s an extraordinary weekend for fans of Filipino cinema. It began with a whole-day access to the Mike de Leon 1981 classic “Kisapmata,” also known as The Most Macabre Christmas Movie Ever, and today, Sunday, Netflix starts streaming four acclaimed Filipino indie titles from the last decade: “Apocalypse Child,” “Balangiga: Howling Wilderness,” “Patay na si Hesus,” and “Zombadings, Patayin sa Sindak Si Remington.”

More and more Filipino movies have been gracing the Netflix galleries since 2018 when the streaming giant started hosting Pinoy content in the form of “Birdshot,” “Heneral Luna,” “Buybust” and “Kita-Kita.” For their films to be carried by the biggest streaming platform in the world has become a source of pride for local filmmakers and producers. Additionally, in the last nine months, Netflix has also become a necessary alternative venue to showcase our movies, the pandemic having turned the film business upside down, forcing cinemas to close.

But how does a Filipino film get programmed into the Netflix roster?

Content that will engage as many eyeballs as possible is a good start. Hence the strong number of comedy titles, rom-coms, and light drama in the service’s current offerings, from Vice Ganda blockbusters to Kathniel flicks to the LizQuen adulting tale, “Alone/Together.” Movies with high production value seem also to be big come-ons, the better for them to fit into the Netflix mold of glossy and capably-crafted offerings from different parts of the world. (Netflix declined to answer our questions for this story.)

Findn original article here.