Inquirer.net — 4.1.2021
With the arrival of the new, local video-on-demand service Upstream PH, “first day, last day” screenings of Filipino films could very well become a thing of the past.
“We have been always at the mercy of movie houses… So if producers are left with no other options [to showcase their work], at least there’s something they can turn to,” director Erik Matti, who led the development of the platform together with his business partner Dondon Monteverde, said in a recent virtual conference.
Upstream is the official video-hosting partner of the ongoing digital run of the 46th Metro Manila Film Festival (MMFF) — an apt testing ground, because the annual event is always beset by issues concerning underperforming entries being prematurely pulled out of theaters.
Find original article here.