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MMFF: An apt testing ground for local video service Upstream PH — 4.1.2021

MMFF entries

With the arrival of the new, local video-on-demand service Upstream PH, “first day, last day” screenings of Filipino films could very well become a thing of the past.

“We have been always at the mercy of movie houses… So if producers are left with no other options [to showcase their work], at least there’s something they can turn to,” director Erik Matti, who led the development of the platform together with his business partner Dondon Monteverde, said in a recent virtual conference.

Upstream is the official video-hosting partner of the ongoing digital run of the 46th Metro Manila Film Festival (MMFF) — an apt testing ground, because the annual event is always beset by issues concerning underperforming entries being prematurely pulled out of theaters.

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