Business World — 23.10.2020
At the start of the pandemic, cinemas were shut down and large group gatherings were banned, bringing the film industry to a screeching halt, and leading to the cancellation of festivals celebrating films and filmmaking. Now, several months into the pandemic and the “new normal,” film festivals have found a second life online and more are following suit.
In August the Cinemalaya Independent Film Festival successfully went online, and in September, Daang Dokyu Documentary Film Festival followed suit (it is running until November). Now at the end of October, Pista ng Pelikulang Pilipino (PPP) is pushing through with an impressive slate of more than 160 films.
“This year’s PPP is a solidarity event that aims to encourage support for Philippine Cinema in light of the devastating effects of the COVID-19 pandemic. It aims to propagate the love for Filipino films among audiences and help sustain the country’s film industry that is gravely affected by the COVID-19 crisis. The FDCP (Film Development Council of the Philippines) is glad to announce that all proceeds will be given to producers involved in the festival through revenue sharing,” Mary Liza Diño, chairman and CEO of the FDCP, said in a digital conference on Oct. 9 via Zoom.
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