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Sending out an SOS for the PH film and audiovisual industry

by Manila Times — 07.06.2020

The film and audiovisual (AV) industry in the Philippines, while classified as a non-essential business sector, has been integral in our daily life. It has long been ingrained in the Filipino experience through the consumption of film and audiovisual content, witnessing of live events and performances, and appreciation and preservation of culture and the arts.

The application of AV technologies such as sound, video, lighting, display, and projection systems permeates the sectors of entertainment, business, education, government, the military, healthcare, retail environments, worship, sports, hospitality, restaurants, and museums.

The Philippine Creative Industries, which includes the film and AV industry, is a high-value contributor to the economy with at least 2.8 million workers, mostly freelancers. At present, P1.27 trillion is the estimated worth of the total creative industries.

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